A powerful bond-building shampoo that restores, strengthens and helps hair grow longer. Formulated with potent bond-building ingredients, Fortitude Strengthening Shampoo reinforces the keratin structure from deep within, helping to create new hydrogen and ionic bonds to strengthen the hair. Containing Wild Orange and White Cypress extracts, this shampoo gently purifies, rebalances and soothes the scalp, while leaving hair softer, smoother and up to 3x stronger than untreated hair.